The future is here, or so they tell me.

Smart TVs. Floor scrubbing robots. Android-powered ovens. Color-swapping lightbulbs. Even bluetooth toothbrushes.

Samsung is proclaiming this the 'New Era of Smart Home.'

Google's letting its cash do the talking though here - splashing out $3.2 billion for smart thermostat maker Nest.

What it looks like to me is: the consumer tech business model, shoehorned into regular white goods.