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Despite an environment of recession and unrest, marred by militancy in the recent past, the Peshawariites were treated to a colourful fashion show in University Town organised by Peshawar’s multi-designer outlet Guzel. It attracted a large crowd that gathered to watch super model Natasha’s cat walk, along with other top models from the rest of the country.

Ali Ozgen and Temur Ozgen, Islamabad-based entrepreneurs felt that the idea of expanding the potential of a fashion industry to a market where terrorism has prompted the investors to flee, would send a positive message to the foreign investors that the environment is conducive for them. Besides bringing top models to the city, it would also bring fashion from throughout the world to Peshawar’s households.

Ali is a graduate from IBA, Karachi and the London School of Economics. He quit his lucrative job in the Middle East and the UK to move back to Pakistan. Temur, a graduate from New York, is a banker by profession and also left his job in New York to come back to Pakistan.

Ali speaking to said that he wanted to provide everything to the fashion lovers. Guzel, he said, wanted to embody the philosophy to make women not only look stunning but also feel spectacular.

Temur is of view that the globe-trotting Peshawariites take their dressing very seriously and the fashionistas are demanding designer wear at home. “Now, their wish has come true as they don’t need to go any where, they can come to Guzel.”

Irum Khan, one of the country’s top designers whose designs are making headway in Peshawar, said that she is from the Frontier and it was time to pay back to the people of KPK. Her designs would continue making headway in other areas as well, despite the fragile security environment.

Super model Nastasha said that all the models as well as the visitors enjoyed the show and the hospitality of the people of Peshawar. “We are not afraid at all, all is well and there is nothing to worry about,” she replied when asked about the security concerns.

The show pulled in a crowd of elites and was also enjoyed by families and the youth alike, besides businesswomen, politicians and bureaucrats.


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Comments (24) Closed

Khan Apr 05, 2013 08:05am
please dont bring this vulgarity to my city.
maryyam Apr 05, 2013 09:29am
terrible models!!!!!!!!!!!!
gangadin Apr 05, 2013 11:10am
Do majority of women in Pakistan dress like this? What is the reality? Hiding the facts and portraying a false image is not in the best interests of our country. That's why there are so many problems. Now some people would like to have an evening like this but what about the majority that is suffering in silence?
Ayesha Yousafzai Apr 05, 2013 11:42am
Thanks Guzel, great job done by Ali Ozgen and Temur Ozgen.
takeitoffline Apr 05, 2013 11:45am
The models are very beautiful. It is a very good progress in a repressive society where religious bigots are on the rise.
Left is Right Apr 05, 2013 11:53am
yes, boys only in peshawar !!!
YosufZai Apr 05, 2013 12:37pm
Most of these women are Hindko/ Punjabi women and kindly dont confuse it with the women of Pukhtoon as our women are upright and they dont shows like these.
Joe Apr 05, 2013 02:02pm
Must be held in a bunker.
Different View Apr 05, 2013 03:36pm
The models look hideous in those clothes with terrible hairdo.
abomination Apr 05, 2013 04:59pm
Many Pashtuns adopted Hindko to gain ranks in the civil service during the Raj! Get your facts straight and don't stereotype!
citizen Apr 05, 2013 05:39pm
so are we now going to fight the menace of terrorism by parading women in skimpy dressess? this is pathetic to say the least...
Qureshi Apr 05, 2013 06:50pm
Faisal Apr 05, 2013 07:59pm
For God Sake! These women are not ethnic Pathans!! Our women are far more beautiful than this. Take people from Swat and Afridi's in general for example.
Khan Apr 05, 2013 08:06pm
Same applies on Bollywood as the reality is 700 million people do not have toilets
BK Apr 05, 2013 08:41pm
whats wrong with you dude....upright?? Grow up...
Yasmin Apr 05, 2013 09:17pm
The same faces as usual....plz give chance to the uprising stars of Peshawar...
altairahmad65 Apr 06, 2013 06:08am
Hanif Apr 06, 2013 08:10am
Well done Yousfzai
Hanif Apr 06, 2013 08:12am
Ayesha you thanking them for what promting rubbish comon get a grip girl
S. A. M. Apr 06, 2013 11:20am
what about Mussarat Shaheen is she also not a pakhtun?
farid Apr 06, 2013 01:48pm
Pakistan and its super model, God save us.
Usman Apr 06, 2013 02:27pm
Yes you are right.
Imran Apr 06, 2013 04:23pm
The clothing is not much of 'designer' or creative work. Frankly the models are also kind of (Pukkay) faces we have seen too many times. However, I appreciate the right of expression and the effort by the organizers to break barriers created by the religious (minority) extremist gang.
zafarov Apr 07, 2013 04:08am
Upright or downtrodden?