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Disney's 'Oz' bewitches box office with $80M debut

March 10, 2013

This film image released by Disney Enterprises shows James Franco, as Oz, left, and the character Finley, voiced by Zach Braff, are shown in a scene from “Oz the Great and Powerful.” -AP Photo

LOS ANGELES: ''Oz the Great and the Power'' clicked with moviegoers. Disney's 3-D prequel to ''The Wonderful Wizard of Oz'' earned $80.3 million and debuted at No. 1 at the weekend box office, according to studio estimates on Sunday.

''Oz'' reportedly cost $200 million with another $100 million in estimated marketing costs.

The film stars James Franco as the wizard and Mila Kunis, Michelle Williams and Rachel Weisz as the three witches he encounters in the mystical realm of Oz.

The Warner Bros. 3-D action extravaganza ''Jack the Giant Slayer'' stomped out second place with $10 million.

The Universal comedy ''Identity Thief'' captured $6.3 million at No. 3.

The FilmDistrict revenge drama ''Dead Man Down'' starring Colin Farrell and Noomi Rapace opened in the No. 4 position with $5.43 million.