Alert Sign Dear reader, online ads enable us to deliver the journalism you value. Please support us by taking a moment to turn off Adblock on Dawn.com.

Alert Sign Dear reader, please upgrade to the latest version of IE to have a better reading experience

.

Audible level of TV commercials

Published Jan 11, 2013 09:29pm

MANY Pakistani private TV channels are available on cable and through Internet devices within the US and are very popular with the expatriate community living here.

These TV channels must conform to laws in the US, otherwise they may face censure.

The US Congress has recently passed a law ordering the Federal Communication Commission (FCC) to ensure that the audible level of commercials being telecast should never be louder than the level in which the main programme is being broadcast.

These commercials with unbearable high volumes have become a nuisance and are very irritating for consumers whose viewership decides the ratings of these various channels and their respective programmes.

MALIK T. ALI Bloomington, USA