Overwhelmed by Aamir Khan’s support for generic drugs, Bihar has been encouraging Bollywood stars to help create awareness and make popularise the medicines in the state, according to a report by Times of India.

"I have requested Aamir Khan to lead a campaign to help the Bihar government create awareness about generic drugs and popularise it," Ashwani Kumar Choubey, the state's Health Minister was quoted as saying byTOI.

After receiving authentication from Aamir, the government is said to make an official announcement pertaining to the campaign, said Choubey.

He feels Aamir's association would help the government to reach common people and educate them about the importance and utility of cost-effective generic drugs.

The state government had determined to provide generic medicines in all the government hospitals and health centres, however the policy is yet to be implemented, said Chaubey.

He said, last year, the government ordered the supply of only  generic medicines to health centres for free distribution amongst patients.

He feels Aamir's association would help the government to reach common people and educate them about the importance and utility of cost-effective generic drugs.