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Nike launches $149 movement measuring wristband

Published Jan 20, 2012 09:00am

New NIKE+ FuelBands, an innovative wristband that tracks and measures everyday movement, what Nike says, motivates and inspires people to be more active, are seen on display in New York, January 19, 2012. – Reuters Photo

The NIKE+ FuelBand, which will sell for $149 in the United States starting on Feb. 22, provides information about time, calories, steps and NikeFuel. NikeFuel is the company’s score that awards equal points for the same activity regardless of a person’s gender and body type.

Users set goals of how active they want to be each day, and the band displays 20 LED lights that go from red to green as they get closer to that goal. The band syncs with the Nike+ website through a USB, or through Bluetooth to a free iPhone app, to record activity and track daily progress.

Shares of Nike were up 0.5 per cent at $101.39 in late morning trading.