ISLAMABAD, Oct 30: Federal Minister for Tourism Dr Ghazi Gulab Jamal Saturday asked the Pakistan Tourism Development Corporation to introduce country's tourism products on international level.

He said Pakistan would take part in London travel mart and Berlin International Tourism Festival.

Presiding over a meeting of the PTDC Board of Directors at the Tourism Ministry here Dr Jamal said Pakistan had been blessed with snow-clad mountains, beautiful deserts and catching seashore, but unfortunately this natural beauty had not attained due introduction internationally.

He said the decision to introduce tourism products internationally and to participate in international festivals had been taken in compliance of the instructions of President Musharraf and Prime Minister Shaukat Aziz.

The minister said foreign demonstration and experience should be utilized to introduce beauties of Pakistan in Europe, America, South and Central Asian countries.

The PTDC Managing-director, Malik Habib Khan, informed the meeting that Pakistan had earned Rs8 billion this year from foreign tourists.

"If we pay full attention to tourism industry, we can earn foreign exchange ten times more than this amount", he maintained.

Additional secretary of tourism Zaffar Ahmed, Joint Secretary Samiul Haq Khilji, Deputy Managing-director (Operations) Azfar Shafqat, and DMD (Development and Administration) Dr Ghazanfar Mehdi elaborated their briefs and suggestions in the meeting.

Tour operators, who will participate in Berlin and London

festivals also spoke on the occasion.-APP

Opinion

Editorial

Sustainable path?
Updated 13 Jun, 2026

Sustainable path?

The FY27 budget is the first clear signal that the government is ready to transition from stabilisation to growth.
Prioritising education
13 Jun, 2026

Prioritising education

THOUGH the improvement in the country’s literacy rate may be slight, as highlighted by the Economic Survey, it ...
Poverty’s rise
13 Jun, 2026

Poverty’s rise

AS attention turns to the government’s plans for the coming fiscal year, one set of figures deserves particular...
A difficult story
Updated 12 Jun, 2026

A difficult story

Unless productivity becomes the dominant target of economic policy, Pakistan will continue to oscillate between crises and fragile recovery.
Rough waters
12 Jun, 2026

Rough waters

AMONGST the key potential triggers for fresh conflict in South Asia is water. The Indian state is behaving in an...
Politicised football
12 Jun, 2026

Politicised football

ALMOST three-and-half years since Lionel Messi led Argentina to FIFA World Cup glory, the latest edition of...