LONDON: British managers who offshored call centre work and IT services to cheaper locations like India earlier in the decade are now bringing the jobs back to the UK, a trend that could reshape the outsourcing industry.

The U-turn comes as customers question the quality of service offered by non-resident workers, and as data protection concerns and other issues force a re-evaluation of the economic benefit of outsourcing jobs so far from the market they serve.

Martyn Hart, Chairman of the National Outsourcing Association (NOA), said Norwich Union, the life insurance arm of Britain

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