KARACHI, Dec 1: Finland’s mobile giant, enjoying over 60 per cent market share in Pakistani market, has initially no plans to set up any manufacturing facility in the country in the near future.

“The way Nokia goes worldwide scale has created a demand and supply chain as we have to feed consumers globally from 11 manufacturing plants located from North America to China,” Nokia Communications Director for Middle East and Africa Ms Yolande Pineda told Dawn after a non-conventional press event, organised in Dubai on Nov 28.

“Right now we are able to meet demand and supply and we have no plans to invest in new manufacturing in any part of the world, including Pakistan, at this very moment,” she added.

The mobile company during a media launch held at Dubai’s fashionable Apartment Lounge displayed its latest mobile devices specifically optimised for entertainment, music and games – the N81, N81 8GB and the N95 8GB – which are likely to hit the Middle East and other Asian markets this month.

The devices, which are the latest additions to the NSeries portfolio, allow users to enjoy the best of multimedia experiences with additional memory.

Talking about counterfeiting of Nokia brands in various parts of the world, including Pakistan, Ms Yolande said serious action had been taken against the companies particularly Chinese firms that were involved in infringement and local authorities and regulators were also being contacted to tackle with the crime effectively.

She admitted that the result of their stringent measures on the infringement front was not that much visible, but in the longer run this would definitely be checked.

Furthermore, she said that awareness campaigns for users of counterfeit mobile devices were also launched to educate them these cheap products could be proved hazardous and danger as batteries could explode.

Earlier, Zsolt Menesi, Director Multimedia Experiences, Middle East and Africa, during the presentation informed the gathering that, Nokia being mobile device manufacturer was now entering into cellular–based entertainment services business. The N81 gaming, N81 8GB entertainment devices and the N95 8GB multimedia computer offer the ultimate in entertainment-enabled devices for consumers who want their music, games and favourite media with them wherever they go, he added.

Mr Laszlo Szalontai, Area Business Manager, Multimedia Middle and Near East, talking to Dawn said that the prices of ‘Fourth Screen’ brands (internet connective mobile devices) ranged from 2,000 to 3,400 dirhams, which was definitely too expensive for Pakistani aspirants for enjoying multimedia services.

However, he said that N72 — music edition for specifically Pakistani market — would be launched this month in the country.