KARACHI: E-commerce platform Daraz Pakistan has officially launched the Apple Flagship Store on DarazMall in partnership with GNext, Apple’s authorised distributor in Pakistan, according to a press release issued by Daraz on Thursday.

A formal signing ceremony was held at the Daraz Head Office in Karachi, bringing together senior representatives from the e-commerce platform and GNext to mark the launch.

According to the press release, the launch gives customers a “trusted and value-driven destination” to shop for original Apple products online.

The statement highlighted that the partnership combined “Daraz’ e-commerce platform, nationwide reach and customer service infrastructure with GNext’s authorised Apple distribution network, product authenticity assurance and after-sales support”.

It added that the flagship store launch was supported by competitive pricing, transparent offers, reliable fulfilment and official distributor-backed warranty support.

Daraz said that the launch was designed to address key customer concerns in the high-value consumer electronics category, including “authenticity, pricing consistency, warranty coverage and after-sales reliability”.

As part of the launch, Daraz is offering a free 20-watt charger as a bundle deal on eligible purchases, along with free shipping and next-day delivery for the iPhone 17 series.

“Customers will also be able to benefit from an extended warranty package that includes one year of Apple warranty and an additional one year of distributor-backed warranty through GNext, providing added peace of mind on Apple device purchases,” the statement added.

It will also offer a best price guarantee, with up to a 14 per cent discount on eligible products, along with 0pc EMI plans that allow customers to purchase products via instalments.

The e-commerce platform highlighted that the launch reflected its commitment to building a trusted online marketplace “where customers can shop leading global brands with confidence”.

It noted that the store offered a more “seamless and reliable” way for Pakistani customers to purchase Apple devices online.

The store is now live on DarazMall, the statement said, inviting customers to visit the Daraz app or website to explore Apple’s available products and launch offers.