AS we increasingly lead lives shaped by social media, certain trends are slipping out of our control and, indeed, negatively impacting society at large, especially the youth. In today’s digital age, trends spread rapidly, whether in clothing, skincare, accessories or food. This constant exposure to materialism creates a sense of urgency, making these items seem essential rather than optional. However, an important question arises: are they really worth buying? In many cases, the answer is in the negative.

Most trending products are overpriced and offer little long-term value. Take, for example, the ‘Kashmiri churiyan’ that went viral last Eid. Was it truly worth spending Rs1,500 to Rs2,500 on a set of bangles that were not even authentically Kashmiri? Despite this, the fear of missing out (FOMO) was so strong that people rushed to buy them, often paying far more than their actual worth.

Such purchases are rarely driven by need; instead, they stem from peer pressure and the anxiety of being left out. This often leads to unnecessary spending, especially among students and young individuals who do not have stable incomes. Another concerning aspect is the impact on mindset. Constant comparison with others fosters dissatisfaction and encourages materialism. Instead of valuing practicality and quality, people begin to chase temporary popularity and validation. Therefore, it is essential for us to develop mindful spending habits. Consumers should focus on their needs, budgets and the durability of products rather than blindly following social trends.

Arisha Majid
Karachi

Published in Dawn, June 18th, 2026