ISLAMABAD: Alibaba.com has presented AI-powered solutions to help Pakistani small and medium enterprises (SMEs) access global markets and market their products more effectively.

A high-level delegation from Alibaba.com on Monday met Special Assistant to the Prime Minister on Industries and Production Haroon Akhtar Khan and discussed avenues of cooperation to strengthen Pakistan’s digital economy, promote industrial growth and enhance the export potential of SMEs.

The discussion focused on implementing the ‘DigiSME Pakistan’ initiative in collaboration with the Small and Medium Enterprises Authority (Smeda), as well as industrial development and expanding Pakistan’s online export reach.

The delegation, led by Mr Shawn Yang, general manager for the Asia-Pacific region, presented digital solutions designed to support Pakistani SMEs by enhancing operational efficiency and helping them tap global market opportunities.

Mr Khan referred to the MoUs signed with Alibaba Group by Prime Minister Shehbaz Sharif during his recent visit to China and said Alibaba.com’s services would help SMEs integrate into global markets through digital trade, thereby boosting exports and creating new economic opportunities.

Shawn Yang said Pakistani products were well-positioned to access international buyers through Alibaba.com’s platform.

He also highlighted the impact of AI-driven commerce, adding that the company’s matching tools help connect Pakistani sellers with overseas demand.

Published in Dawn, June 16th, 2026