PESHAWAR: A colourful celebration of tradition, talent and tourism unfolded here on Friday as the Khyber Pakhtunkhwa Culture and Tourism Authority (KPCTA) launched its three-day ‘Hunar Mela’ at the Nishtar Hall, transforming the venue into a bustling showcase of the province’s rich cultural tapestry.

The festival was formally inaugurated by KPCTA Director General Shahid Khan during a ceremony.

Addressing the gathering, Mr Khan emphasised the event’s core objective: providing local artisans a prestigious platform to display their skills while preserving and promoting KP’s invaluable cultural heritage. “This is not just an exhibition; it is a sincere effort to connect our talented craftspeople with wider audiences and ensure that centuries-old traditions continue to thrive,” he said.

More than 40 beautifully decorated stalls were set up, offering visitors an immersive experience of the province’s cultural diversity. Handicrafts from across KP took centre stage, featuring exquisite pieces by presidential award-winning wax painting artist, Riaz Ahmad, intricate Hazara Phulkari embroidery, traditional Charsadda Chappals, and a variety of other handmade treasures.

A dedicated stall by the prison department displayed impressive products crafted by inmates, while women entrepreneurs were also actively participating, highlighting the growing role of female artisans in the province’s creative economy.

The family-friendly festival includes special arrangements for children with a dedicated play area, a traditional hujra setup, and a vibrant Kalash pavilion that reflects the unique culture of Chitral. Visitors can explore a tourism information desk, a photographic exhibition showcasing KP’s scenic tourist destinations, and documentary screenings that capture the breathtaking beauty of the province’s valleys and mountains.

Published in Dawn, May 16th, 2026