LAHORE: The agriculture department has initiated action against the advertising and sale of unapproved seed varieties of cotton, rice and other crops on social media platforms.

According to a spokesperson for the department, the promotion and sale of seeds of unapproved crop varieties is not only illegal, but can also prove extremely harmful to crop yields.

He said that those promoting and selling such unapproved seed varieties on social media are misleading the farmers.

He warned that the department would destroy all crops grown from such unapproved seeds.

He said that action would be taken against the elements involved in advertising unapproved seeds under the cyber laws.

Published in Dawn, February 17th, 2026