LAHORE: A career fair focused on connecting skilled women with employment opportunities was held here on Thursday.

The event was aimed at addressing the persistent gap between talent and opportunities for women in Pakistan.

The fair brought together leading organisations from across the country, offering women a platform to explore job openings, gain career insights, and network with private sector companies.

The PTCL group in collaboration with the Pink Collar organised the job expo.

Attendees included entrepreneurs, job seekers, and professionals from diverse backgrounds seeking career advancement.

A key highlight of the event was the launch of Pakistan’s first exclusive online job portal designed to expand career opportunities for women and address barriers that often hinder their participation in the job market.

Speaking at the event, Syed Atif Raza, Group Chief Commercial Officer, PTCL & Ufone, emphasised the importance of women’s inclusion in the workforce.

“Empowering women is not just a moral imperative but a strategic necessity for the growth of our economy and society,” he said.

Zara Sika Ali, CEO of Pink Collar, underscored the need for a more inclusive job market.

“Our goal is to create an environment where women can thrive. We are dedicated to inspiring, equipping, and uplifting women to lead with confidence.”

The career fair reflected a growing awareness of the need to address gender disparities in Pakistan’s workforce.

Published in Dawn, February 21st, 2025