Midway through a recent evening in Cairo, a worker cleaned tables in an empty McDonald’s restaurant. Branches of other Western fast-food chains in the Egyptian capital also appeared deserted.

All have been hit by a boycott campaign over Israel’s military offensive in the Gaza Strip since the Hamas attack in southern Israel on Oct 7, Reuters reports.

Western brands are feeling the impact in Egypt and Jordan, and there are signs the campaign is spreading in some other Arab countries including Kuwait and Morocco.

Some of the companies the campaign is directed at are perceived to have taken pro-Israeli stances, and some are alleged to have financial ties to Israel or investments there. As the campaign has started to spread, boycott calls circulated on social media have expanded to list dozens of companies and products, prompting shoppers to shift to local alternatives.

Read more here.