KARACHI: Finance Minister Miftah Ismail launched on Friday Emlaak Financials, Pakistan’s first digital aggregator platform for mutual funds.

The platform offers a digital distribution channel for mutual funds initially. Later on, it’ll cater to other asset classes as well.

The pilot project for Emlaak was initially launched in 2021 for the Sahulat account opening via this platform. The full-fledged account opening feature has now been launched via this online investment portal, which allows multiple funds from different asset management companies (AMCs) to be offered to investors through a single platform.

Speaking on the occasion, Mr Ismail said the platform will give investors the convenience to open their mutual fund accounts digitally from anywhere without having to visit the brick-and-mortar offices of AMCs.

Published in Dawn, August 6th, 2022