India's Hindu hardliners protest tweets by companies in support of Kashmir

Published February 12, 2022
An activist of Bajrang Dal, a Hindu hardline group, shouts slogans in front of a KIA Motors showroom during a protest over their Pakistani partners' tweet in support of occupied Kashmir, in Ahmedabad, India. — Reuters
An activist of Bajrang Dal, a Hindu hardline group, shouts slogans in front of a KIA Motors showroom during a protest over their Pakistani partners' tweet in support of occupied Kashmir, in Ahmedabad, India. — Reuters
An employee looks from behind a glass wall covered with stickers pasted by the activists of Bajrang Dal, a Hindu hardline group, at a Hyundai showroom during a protest over their Pakistani partners' tweet in support of occupied Kashmir, in Ahmedabad, India. — Reuters
An employee looks from behind a glass wall covered with stickers pasted by the activists of Bajrang Dal, a Hindu hardline group, at a Hyundai showroom during a protest over their Pakistani partners' tweet in support of occupied Kashmir, in Ahmedabad, India. — Reuters

Hundreds of Hindu nationalist protesters marched in the Indian state of Gujarat on Saturday, prompting the closure of stores owned by several multinational companies caught up in a furore over social media posts supporting occupied Kashmir.

The messages were posted last week by the Pakistani branches of firms including Hyundai Motor, Kia Motors and fast food chains Domino's Pizza, Yum Brand Inc's Pizza Hut and KFC, which also operate in India.

They were issued by the companies on February 5 to coincide with Pakistan's Kashmir Solidarity Day, held annually to commemorate the sacrifices of Kashmiris struggling for self-determination, and caused anger among social media users in India.

“These companies cannot be doing business in India and at the same time supporting Pakistan's stand on Kashmir,” Dinesh Navadiya, national treasurer of Hindu nationalist organisation Vishva Hindu Parishad (VHP), told Reuters during a protest in the city of Surat.

Shouting slogans such as “Kashmir is Ours” and wearing saffron scarves, more than 100 members of Bajrang Dal, another Hindu nationalist group, also joined the protest — one of several held in Gujarat, the home state of Prime Minister Narendra Modi.

Both the VHP and Bajrang Dal are linked to Modi's ruling Bhartiya Janata Party (BJP).

The furore has highlighted the risks faced by companies operating in India and arch-rival Pakistan.

India claims Pakistan supports an armed insurrection against New Delhi's rule in occupied Kashmir that broke out in 1990. Pakistan denies the charge and says it only provides diplomatic and moral support for Kashmiri people.

“We protested peacefully against these companies for the tweets by their Pakistani affiliates in support of Kashmir,” said Hitendrasinh Rajput, spokesperson for the VHP's state unit in Gujarat's largest city of Ahmedabad.

“We want to make it clear to these companies and others that Kashmir is an inseparable part of India,” Rajput said.

Companies including Hyundai, Kia, Domino's Pizza, Yum Brand's Pizza Hut and KFC, Japan's Suzuki Motor, Honda Motor and Isuzu Motor issued apologies as criticism grew over the posts.

Opinion

A long week

A long week

There’s some wariness about the excitement surrounding this moment of international glory.

Editorial

Unlearnt lessons
Updated 28 Apr, 2026

Unlearnt lessons

THE US is undoubtedly the world’s top military and economic power at this time. Yet as the Iran quagmire has ...
Solar vision?
28 Apr, 2026

Solar vision?

THE recent imposition of certain regulatory requirements for small-scale solar systems, followed by the reversal of...
Breaking malaria’s grip
28 Apr, 2026

Breaking malaria’s grip

FOR the first time in decades, defeating malaria in our lifetime is possible, according to WHO. Yet in Pakistan,...
Pathways to peace
Updated 27 Apr, 2026

Pathways to peace

NEGOTIATIONS to hammer out the 2015 Iran nuclear agreement took nearly two years before a breakthrough was achieved....
Food-insecure nation
27 Apr, 2026

Food-insecure nation

A NEW UN-backed report has listed Pakistan among 10 countries where acute food insecurity is most concentrated. This...
Migration toll
27 Apr, 2026

Migration toll

THE world should not be deceived by a global migration count lower than the highest annual statistics on record —...