“The day will come when the man at the telephone will be able to see the distant person to whom he is speaking.” When Alexander Graham Bell, the founder of the telephone, said these words in 1906, the idea was taken with a pinch of salt.

Though the invention of the telephone did make people accept the fact that two persons as far as cities or even countries and continents could communicate through a device, it was still a distant reality to imagine seeing the person at the other end.

Samsung Electronics has continually contributed to empowering the smartphone industry with the latest technological advancements, equipping their handheld devices with unthinkable levels of innovation, creating products with a clear vision to make the lives of consumers better.

Samsung saw the potential of turning the mobile phone into a multi-functional device and utilised technological innovation to create its mobile phone lineup. The release of the TV phone in 1999 brought entertainment to consumers’ hands, while the built-in 10-megapixel camera in the Samsung B600 brought high-quality photography and the mobile phone together.

With improving user experience as a core value, Samsung launched the True Colour Phone, introducing the world to the active-matrix LCD display and paving the way for innovations in mobile display technologies that are now synonymous with the Galaxy series.

The pace with which technology changes is supersonic today; any smartphone features that were considered ground-breaking a year ago are no longer fascinating, and customers are always looking for something extra in their next device. There is a growing need for more fluid and faster access to technology.

In the spirit of things, Samsung is set to uncover its next generation of smartphone innovations at an exclusive event that will be livestreamed on www.youtube.com/samsung on August 11th, 2021, 7:00pm Pakistan Time.