From finding ways to help others cope to sheltering in place to cancelling events, here’s a look at some of the ways the entertainment industry is reacting to the spread of the coronavirus, which most people recover from but can cause severe illness in the elderly and those with pre-existing medical conditions.

BABY SHARK’ CHALLENGE: WASH YOUR HANDS, DOO DOO Sorry parents, Baby Shark is making a comeback for a good cause.

Pinkfong’s “Baby Shark” that jingle earworm that every toddler seems to know has been reworked to teach good hygiene to combat Covid-19.

The company has debuted the “Wash Your Hands With Baby Shark” video and started a dance challenge to encourage families to upload videos of their children washing hands to the song.

Wash your hands/doo doo doo doo doo/Wash your hands, go the new lyrics. Grab some soap/doo doo doo doo doo/Grab some soap. Videos are tagged with #BabySharkHandWashChallenge.

Pinkfong uploaded its original version of Baby Shark with an accompanying dance and colorful cartoon video to YouTube in June 2016. It has now been viewed over 4.6 billion times, making it one of YouTubes top five watched videos of all time.

The Television Academy has adjusted its calendar ahead of the Emmy Awards following disruption from the coronavirus.

According to the calendar, June 5 will be the new entry deadline, nominations will be voted on from July 2-13 and nominations will be announced July 28. Final voting will take place from Aug 21-31.

There is also modification of the hanging episode rule for series and limited series.

But the academy stressed that there are no changes to the Sept 20 Emmy telecast or the Sept 12 and Sept 13 Creative Arts Emmy ceremonies.

Published in Dawn, March 28th, 2020