Chinese brands rule Indian smartphone market with two-thirds of share: report
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Chinese brands controlled a record 66 per cent of Indian smartphone market in the first quarter, led by Xiaomi Corp, a report showed, with volumes rising 20pc on the back of popularity for brands like Vivo, RealMe and Oppo.
Xiaomi's India shipments fell by 2pc over last year, but the Beijing-based company was still the biggest smartphone brand in the country, followed by Samsung Electronics Co Ltd , according to Hong-Kong based Counterpoint Research.
Shipment volumes for Vivo jumped 119pc, while those of Oppo rose 28pc.
“Vivo's expanding portfolio in the mid-tier range ($100 to $180) drove its growth along with aggressive Indian Premier League cricket campaign,” Counterpoint analysts said
India is the world's fastest growing market for smartphones, where affordable pricing coupled with features like “selfie” cameras and big screens have popularised Chinese brands.
Video streaming services like Netflix Inc and Hotstar, as well as heavy usage of messaging apps like Facebook Inc's WhatsApp have further spurred demand.
“Data consumption is on the rise and users are upgrading their phones faster as compared to other regions,” Counterpoint's Tarun Pathak said.
“As a result of this, the premium specs are now diffusing faster into the mid-tier price brands. We estimate this trend to continue leading to a competitive mid-tier segment in coming quarters.”
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Comments (32) Closed
Apr 26, 2019 04:32pm
That is called making your enemy pay for his own economic subjugation
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Apr 26, 2019 04:36pm
Just like in the U.S., Europe, South America, Australia, Africa and the Middle East, China is ruling the world of business, trade and commerce in the Asian markets as well.
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Apr 26, 2019 04:37pm
Why is this news in Pakistani media. Its been 71 years since certain parted ways, but still want to look over the wall "whats happening".
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Apr 26, 2019 04:43pm
We must boycott cheap Chino products.
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Apr 26, 2019 04:57pm
They all are made in India now... Pakistan should follow same... Get manufacturing here
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Apr 26, 2019 05:10pm
China produces goods that the world wants at the least possible cost. V
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Apr 26, 2019 06:01pm
Which means Chinese needs to be more careful
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Apr 26, 2019 06:12pm
India and China has robust trade. Good for this region.
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Apr 26, 2019 06:17pm
Their phone looks like a knock off version of the iPhone X to me...
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Apr 26, 2019 06:40pm
Mobile is pushing innovation and boundaries of trade and creating huge productivity bandwidth for all Indians. Yes, China benefits from royalty for now however it takes only few years to turn around market for any player e.g. Nokia, Samsung ruled earlier and vanished in thin air as they were not reducing prices and increasing features
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Apr 26, 2019 06:49pm
We see no problem with that. It is called trade, no need to be surprised or upset.
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Apr 26, 2019 07:00pm
Reliance JIO effect.
Cheapest data packs anywhere in the world.
Thank you Jio
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Apr 26, 2019 07:07pm
Whatever the difference, if you trade you can move them on back burner and move ahead
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Apr 26, 2019 08:54pm
The best thing is these are made in india. they arel exporting to foreign markets too. India is replacing china as mobile manufacturing hub by this step.
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Apr 26, 2019 09:29pm
most of the chineses phone buyers are of income bracket bellow 40000/m income and these segment use Relience Jio 4G...Samsung is still the most preferred brand but affordability is the factor...
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Apr 26, 2019 11:17pm
How is the senario in Pakistan??? at least all these brands China is making in India
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Apr 26, 2019 11:49pm
China is very clever. They only assemble in India and label it make in India. Doing same in Bangladesh. China won’t give up there manufacturing excess capacity that easily. Some part like battery might be making in local counties but the chip and core component and research and development as well patents all are in the hand of China.
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Apr 27, 2019 12:35am
This is a lesson for Pakistan. India and China have certain diferences but business as usual.
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Apr 27, 2019 02:19am
@Indian, If China is making these phones in India what are you making? It tells volume about where India’s manufacturing is wrt China!!’
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Apr 27, 2019 02:22am
@MAGAMAN, The what are you waiting for? And who is stopping you?Looks like lot of talk and no action,typical Indian response?
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Apr 27, 2019 06:16am
Every Indian wants the cheapest phone.
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Apr 27, 2019 06:17am
@MAGAMAN, ..... Neva' hoppin'.
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Apr 27, 2019 06:38am
India is the only manufacturing facility for Foxconn for iPhone outside China and estimated to outperform as China reduces demand and production. So for the rest of world it will be made in India iPhone. Samsung has the world largest mobile manufacturing plant in India.
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Apr 27, 2019 07:00am
Big talk from Indians and they can't even make their own cell phones for their own market. India is the world's biggest laughing stock democracy.
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Apr 27, 2019 07:36am
Chinese mobiles have excellent features for the price. They are good, but only for as long as they last. Ruggedness of Samsung is not there with Chinese brands
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Apr 27, 2019 08:31am
these companies invest in india and manufacture in india itself ....
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Apr 27, 2019 09:52am
@mr , But that doesn't change the fact that they invested about $10 Billion USD in various manufacturing plants giving employment to thousands of Indians. And mind you, this is FDI Investment, not Aid/Loan/Grant, with 'assembled' being shipped to all over the world.
Apple also started manufacturing iphones and will manufacture almost all models by end of 2019.
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Apr 27, 2019 12:15pm
Now most of these phones are made in India. There has been a large scale FDI from China to set up plants in India. Indian smart phone market is growing at a high percentage and no cell phone company wants to be left out. Even Apple has started its production line in India and Samsung already had. Most of the software is also developed by Indians for all phone manufacturers.
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Apr 27, 2019 02:30pm
Chinese have invested heavily to now manufacture the smart phones in India rather than to be exporting from China. So the domestic scene is upbeat with more jobs and easy phones and increasing exports of phones to other countries. . The smartphone business has got further boost because of Jio telecommunications providing lowest cost high speed wifi connections as compared with rest of the world. So a win win situation for every one. The Chinese have lot of stakes in keeping peace around Indian borders for their business to flourish.
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Apr 27, 2019 07:17pm
It's true that these phones are only "assembled". But the core chips aren't made in China either - most are imported from Korea, Japan, USA. Design is Chinese, including a lot of the software and it is sold under a Chinese brand - this is commendable.
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Apr 27, 2019 10:18pm
@Dr BN Anand, battery is Chinese processor (Qualcomm) American which is partially designed in their Bangalore R&D centre , memory is S Korean.In this age of globalization everything is distributed...
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Apr 28, 2019 10:55am
All these brands are now made in India, win - win for both India & China
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