KARACHI: In the first-ever tech-talk by Google in Pakistan, a team of two experts from Singapore on Tuesday gave training to students, bloggers, writers, publishers, web designers and app developers at the Institute of Business Administration to enable them to use Google products to earn money.

The informative session, ‘Google for Publishers’, was conducted by Waqas Burney, Manager (Web), and Ahmed Nawaz, Manager (Apps), who have been working for the South Asia region, Google Singapore for over a year, at the G&T auditorium of IBA main campus, says a press release.

Mr Burney informed the audience that the World of Google publishing has users, advertisers and publishers and AdSense facilitates publishers earn money in a seamless manner. Anything between 100 and 50,000 dollars could be generated monthly, he added.

An introduction to the two monetization products — Google AdSense and Google AdMob — followed. The audience was informed that AdSense had more than two million members and AdWords had one million plus members.

Through AdSense you can make money, if you’re a YouTube blogger, publisher etc. and only 20 per cent publishers are brought on board by Google as they are stringent about selecting the best, according to the experts.

Basically AdSense connects advertisers to users so that users can make money. Leading media organizations like Dawn and Jang are working with Google in this domain. Placing of advertisements on various web content is how bloggers and publishers earn good money. The more traffic on your site, the more revenue you earn. One must first concentrate on generating traffic on their website and then think about monetizing it. Useful tips on making the most of AdSense were shared by Mr Burney.

Some heart-warming case studies in form of videos were also shared with the audience to show the impact AdSense had on the lives of ordinary people by empowering them financially.

Introducing Google tool, AdMob, Mr Ahmed highlighted what made a great app and what did users require in an app. The more user friendly and functional the app, the more popular it would be.

The activity proved to be successful as 1,100 plus registrations were received for the session.

Dr Shakeel Khoja of the Faculty of Computer Science, said the tech-talk was a promising initiative of its kind and he hoped that Google would hold such informative sessions for the Pakistani youth in the future as well.

He thanked the Google team profusely with mementos from IBA Karachi.

Published in Dawn, August 31st, 2016