KARACHI: The Karachi Electric Supply Company officially changed its name to K-Electric by unveiling their new logo at the Pride of Karachi Awards during their 100 years celebration at the Mohatta Palace Museum here on Sunday.

The new logo with the message ‘Energy that moves lives’ was unveiled by the company’s chairman Tabish Gauhar, CEO Nayyer Hussain and Sindh Governour Dr Ishratul Ibad Khan.

Congratulating the power utility on the occasion, the governor said that he appreciated how K-Electric had reduced their power theft and line losses in order to be able to turn the company around. “I also appreciate their zero loadshedding policy for the industrial sector and way of rewarding bill-paying by making their consumers’ areas loadshedding-free,” he said.

Chairman and partner of Abraaj Group Tabish Gauhar said: “In turning the company around and rebuilding trust we ask the citizens of Karachi to be patient. K-Electric serves more than 20 million consumers and employs over 11,000 residents of Karachi. We also need encouragement and support from you so that our foreign investors would want to invest more in the company like the $600 million from Abraaj Group and not be scared away. We know that while meeting our targets we are making many enemies, which is also a big challenge for us.”

Meanwhile, as a part of their Corporate Social Responsibility, Mr Gauhar said the company’s 100 years celebration was more about the people of this city than K-Electric. Therefore, some 25 individuals referred to as the ‘Pride of Karachi’ were honoured for their contributions to society. “The awards are our humble attempt to recognise and honour those individuals who have worked selflessly and passionately for the betterment of our society in the fields of arts and achitecture, literature, performing and visual arts, sports and social work. We need more examples of such people who have embraced and owned our city in the name of hope, peace and development,” he said.

The recipients of these awards included writer Amar Jaleel, humourist Mushtaq Ahmed Yousufi, poets the late Jaun Elia, Zehra Nigah, hockey great Anwar Ahmed Khan, squash legend Jahangir Khan, cricket icon Hanif Mohammad, snooker star Mohammad Yousuf, Dr Ruth Pfau, Dr Shershah Syed, Abdul Sattar Edhi, Dr Adibul Hasan Rizvi, Educationist Zubeida Dossal, the late Hakim Said, the late Dr Akhtar Hameed Khan, the late Moin Akhtar and the late Mehdi Hassan.