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Media: need for content quality

Published Sep 15, 2013 07:05am

FREEDOM of the media is depriving the public of their freedom. Media personnel hold their ‘weapons’ in the streets, chase the news ‘item’, arresting the wrongdoers and snubbing them on the spot.

Road shows and talk shows are merely for increasing channel ratings and are a nuisance. Most reports, documentary reports and morning shows depict the poor and pathetic quality of content. Packages with inconclusive material are being aired. There is no respect for the guest is called in the show on request, while commercials enjoy the honour and prestige.

Television viewers are desperate about watching genuine journalism and entertainment without comprising the code of ethics. To tackle this critical and alarming situation, media houses will have to focus on three things.

The first is the selection procedure of media personnel. The second is proper training and the third is a strict preview process.

The media should grow with a responsibility.

HAIDER ABBAS BALOCH Lahore