Prada moves toward Asia

Published June 7, 2011

Prada, the Italian fashion house, hopes to list in Hong Kong, with a valuation of $15.8 billion - at the top end of the indicated price range. The initial public offering would raise $2.6 billion at that price, as it seeks funds to expand to meet rising demand for luxury products in Asia. It will also open 30 Miu Miu stores in Asia during the same time frame, adding to the current 25.

Prada, which was founded in 1913, owns the Miu Miu, Church's and Car Shoes brands. The company is also looking at expanding in the Middle East, South America and Eastern Europe.

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