New NIKE+ FuelBands, an innovative wristband that tracks and measures everyday movement, what Nike says, motivates and inspires people to be more active, are seen on display in New York, January 19, 2012. – Reuters Photo

The NIKE+ FuelBand, which will sell for $149 in the United States starting on Feb. 22, provides information about time, calories, steps and NikeFuel. NikeFuel is the company’s score that awards equal points for the same activity regardless of a person’s gender and body type.

Users set goals of how active they want to be each day, and the band displays 20 LED lights that go from red to green as they get closer to that goal. The band syncs with the Nike+ website through a USB, or through Bluetooth to a free iPhone app, to record activity and track daily progress.

Shares of Nike were up 0.5 per cent at $101.39 in late morning trading.

More From This Section

Erdogan challenges social media in top Turkish court

The Twitter block was lifted earlier this month after the court ruled that it breached freedom of expression.

Health care site flagged in heartbleed review

Password change recommended following a review of the government's vulnerability to Heartbleed Internet security flaw.

White House updating online privacy policy

A new privacy policy explains how the government will gather the user data of online visitors to WhiteHouse.gov

Local drugmakers cashing in on MNCs’ departure

Some seven local pharmaceuticals have already inititated projects costing Rs3 billion to Rs5bn in the last 2-3 years.


Comments are closed.

Comments (1)

Ubaid
January 22, 2012 6:24 pm
Nike brings the daily doctor stuck to our wrists.
Explore: Indian elections 2014
Explore: Indian elections 2014
How much do you know about Indian Elections?
How much do you know about Indian Elections?
Poll
From The Newspaper
Tweets