AHMEDABAD: A generous boss in western India has given 1,200 of his workers new cars, deposits for flats and thousands of dollars worth of diamond jewellery as rewards for loyalty.

The diamond merchant from the city of Surat presented the lavish gifts to the employees in a ceremony on Sunday before the major Hindu festival of Diwali.

The presents, including those for workers’ wives, were part of Savjibhai Dholakia’s company loyalty programme worth a total of 50 billion rupees ($815m).

“We have rewarded those employees who have contributed to the development of the company over the years,” Dholakia, chairman of Hari Krishna Exports, said on Monday. “The have sacrificed their family lives for the progress of the firm and hence they deserve the reward,” Dhola­kia said from Surat, a diamond polishing and export hub.

Most employees receive presents of some kind from their bosses during Diwali, the festival of lights, but they are usually just boxes of Indian sweets. Dholakia’s complex loyalty programme, in which emplo­yees earn points in 25 criteria, has been in place for five years — but this year the rewards have reached new heights.

“We gave apartments to 207 employees, cars to 491 and jewellery to 500 employees,” Dholakia said.

“The (deposits on) apartments were given to those who did not own one,” he said, while cars were given to those workers who already have their own home.

Jewellery, worth a maximum $5,860 apiece, was given to some employees as presents for their wives because spouses “have also contributed indirectly to the progress of the firm”, he said.

Employee Gaurav Duggal said his two-odd years of working for the company had been “indescribable” “The jewellery which they have given me is not only priceless, it shows the sentiment that the company has towards me and other employees,” he told the NDTV network.

Dholakia’s firm exports polished diamonds to 75 countries.

Published in Dawn, October 21st, 2014