'Shrek' studio announces exclusive Netflix deal

Published June 18, 2013
In this Monday, July 26, 2010 file photo, DreamWorks offices are shown in Redwood City, Calif. — AP Photo
In this Monday, July 26, 2010 file photo, DreamWorks offices are shown in Redwood City, Calif. — AP Photo

LOS ANGELES: DreamWorks Animation will release new original shows exclusively on Netlix, under a deal announced Monday by the video service and the studio behind blockbusters “Shrek” and “Kung Fu Panda.”The multi-year deal is the largest content agreement in the history of the California-based on-demand video provider, the two companies said a joint statement.

It is expected to include more than 300 hours of original programming, with shows inspired by past and future DreamWorks films. The first DreamWorks series is set to debut next year.

“This is an unprecedented commitment to original content in the Internet television space,” said the studio's boss Jeffrey Katzenberg, hailing the “visionary” Netflix.

“It is a thrill to add to their growing momentum.”Netflix chief content officer Ted Sarandos said called DreamWorks Animation a “valued partner in our global efforts to provide families the most engaging stories delivered however, whenever and wherever they want.”

”This deal represents a major expansion of what's already a phenomenal relationship, allowing us to bring beloved DreamWorks characters to the 40 countries where Netflix operates,” he added.

DreamWorks, which is also behind the “Madagascar” and “How to Train Your Dragon” franchises, announced a deal with Netflix in February for an original series based on the upcoming film “Turbo.”Feature films will also be released on Netflix beginning next year, starting with “The Croods,” “Turbo” and “Mr Peabody and Sherman,” the two companies said.

Primarily a platform for viewing recent and not-so-recent films and TV shows, Netflix branched out into original programming in February this year with the political thriller “House of Cards” starring Kevin Spacey. In April, the northern California-based company said revenue climbed to $1.02 billion as it added 2.03 million new subscribers in the first three months of this year.

DreamWorks Animation is based in Glendale, just outside Los Angeles in southern California.

Opinion

Editorial

Rigging claims
Updated 04 May, 2024

Rigging claims

The PTI’s allegations are not new; most elections in Pakistan have been controversial, and it is almost a given that results will be challenged by the losing side.
Gaza’s wasteland
04 May, 2024

Gaza’s wasteland

SINCE the start of hostilities on Oct 7, Israel has put in ceaseless efforts to depopulate Gaza, and make the Strip...
Housing scams
04 May, 2024

Housing scams

THE story of illegal housing schemes in Punjab is the story of greed, corruption and plunder. Major players in these...
Under siege
Updated 03 May, 2024

Under siege

Whether through direct censorship, withholding advertising, harassment or violence, the press in Pakistan navigates a hazardous terrain.
Meddlesome ways
03 May, 2024

Meddlesome ways

AFTER this week’s proceedings in the so-called ‘meddling case’, it appears that the majority of judges...
Mass transit mess
03 May, 2024

Mass transit mess

THAT Karachi — one of the world’s largest megacities — does not have a mass transit system worth the name is ...