Gluco Allahyar and the legend of Markhor, all set to release on February 2, 2018, is the story of a young boy in pursuit of saving wildlife in northern Pakistan along with his endangered friends Mehru (a markhor - the national animal of Pakistan) and Chakku (a snow leopard - the national heritage animal of Pakistan).
Read more: Allahyar And The Legend Of Markhor to set the bar high
Allahyar is a young and mischievous boy on a journey to fight against illegal animal hunting, with Peek Freans Gluco fueling his energy.
The film stars Anum Zaidi as the voice of Allahyar, Natasha Humera Ejaz as the voice of Mehru, and Abdul Nabi Jamali as Chakku.
Popular singer Ali Noor voices the villain in the movie.
The trailers of the movie show not just breathtaking scenery, but also the customs, traditions, and values of Pakistan.
Also read: This new animated film will make you proud of Pakistan's natural heritage
Apart from showcasing the breathtaking natural beauty of Pakistan, the movie also addresses key social issues and puts forward several special messages for kids.
Some of these include:
Resilience teaches you the best of all lessons
Allahyar shows in the movie that it is important to be strong and brave to overcome challenges in life.
Purity of heart helps overcome difficulties in life
To spread positivity and defeat fear, all we need in life is purity of heart.
Stand up for what is right
Gluco and Allahyar attempt to teach Pakistani children that standing up does sometimes seem difficult, but it is always worth the effort.
Be responsible towards the environment
Allahyar's reel friends, a snow leopard and a markhor, play major roles in the story to help bring focus on the importance of preserving Pakistan's beautiful wildlife and the ecosystem. The critical issues of poaching and lack of wildlife conservation in Pakistan are beautifully highlighted in the film, with an endearing story and stellar graphics that will grab the attention of audiences of all ages.
Read this next: Producing an animated film is harder, costlier than producing a live action film, says Allahyar director
The film is produced by 3rd World Studios and directed by Uzair Zaheer Khan. It intends to educate children about their duties towards nature, increase awareness about wildlife conservation, and what it means to be a Gluco Kid.
As a brand, Peek Freans Gluco speaks to children who are courageous, energetic, and believe in standing up for what is right, just like Allahyar. Their tagline of 'strong bano, smart raho' also resonates with the message portrayed in the movie.
This content is a paid advertisement by Peek Freans Gluco and is not associated with or necessarily reflective of the views of Dawn.com and its editorial staff.