Copy of the ad printed in the Indian newspapers.

In a major goof-up, the Indian governments Directorate of Advertising and Visual Publicity (DAVP) issued a full-page ad on the occasion of the National Girl Child Day featuring the photograph of former Pakistan Air Chief Marshal Tanvir Ahmed (2006-2009), along with its national heroes such as cricketers Kapil Dev, Virender Sehwag and classical musician Amjad Ali Khan.

 

The ad, splashed in all major newspapers and thereafter on all television channels and the electronic media, caused a furor and left the Indian Air Force, in particular, incensed.

 

“I do not know why they have used the former PAF chiefs picture. If they had wanted to use the photo of the IAF chief Air Chief Marshal P V Naik, all they needed to do was ask for one from the Air Headquarters,” a senior IAF officer told PTI.

 

“This is a big embarrassment not only for the WCD ministry, but also to the IAF. Nowhere do such goof-ups happen,” the IAF officer, who did not want to be named, said.

 

The Minister for State for Women and Child Development Krishna Tirath refused to accept any responsibility for the blunder.

 

“An inquiry is being ordered into the matter. We are convening the meeting,” said Tirath, who initially said that it being a Sunday the ministry could not do anything.

 

“Message is more important than the image. The photograph is only symbolic. The message for the girl child is more important. She should be protected,” a defiant Tirath said.

 

Tirath told reporters that whether the mistake was on part of her ministry or the DAVP, which releases government advertisements, the matter will be investigated. 

Opinion

Editorial

Slow start
Updated 15 Jun, 2024

Slow start

Despite high attendance, the NA managed to pass only a single money bill during this period.
Sindh lawlessness
Updated 15 Jun, 2024

Sindh lawlessness

A recently released report describes the law and order situation in Karachi as “worryingly poor”.
Punjab budget
15 Jun, 2024

Punjab budget

PUNJAB’S budget for 2024-25 provides much fodder to those who believe that the increased provincial share from the...
Budget and politics
Updated 14 Jun, 2024

Budget and politics

PML-N, scared of taking bold steps lest it loses whatever little public support it has, has left its traditional support — traders — virtually untouched.
New talks?
14 Jun, 2024

New talks?

WILL this prove another false start, or may we expect a more sincere effort this time? Reference is made to the...
A non-starter
14 Jun, 2024

A non-starter

WHILE the UN Security Council had earlier this week adopted a US-backed resolution calling for a ceasefire in Gaza...