They had been at it from around 3am in the morning and were still in the middle of filming at 11am. I found Faisal Kapadia and Bilal Maqsood from Strings and Atif Aslam sitting on a couple of chairs having hot, roadside tea right before the director of the video, Jami, called them when it was time to resume filming. The venue was an old, cloth market in the Bolton Market area of old Karachi, where the architecture remains strongly remnant of the subcontinent's colonial past. Other than Jami, one also saw Mandana Zaidi (director of the Noori video, Mera Log, among others and wife of the bandleader, Ali Noor) also at work on the set.

Numerous takes of the same section of the song and multiple make-up touches later, the director decided that it was time to move on to phase two of the shoot burning the guitar — a bit clichéd but an idea that managed to catch the fancy of the artistes nevertheless. A not-so-valuable guitar was brought forward, but since Strings are the official ambassadors of Gibson, they can't be seen using a guitar by any other brand... but on the other hand would it be prudent to show a Gibson guitar burning? One isn't quite sure what came out of that but at the event of it, a guitar was definitely set to burn. It was doused in kerosene and a flame added to it. Nothing happened, literally. A flame was lit for the second time and held close. A small section of the guitar lit up but it was a very small, polite fire, there was none of that big fantastic blaze that would envelop the guitar in its gloriousness. The attempt was abandoned for the moment and one assumes it was resumed later.

In the middle of Ab Khud Kuch Karna Paray Ga, Faisal Kapadia croons, “Yeh kahani hui purani, kitnay logon ki suni zubaani.” (This tale has become old and has been heard by many) to which Atif responds, “...is kahani ko ab tum ko badalna paray ga” (now you will have to change this story). The message is strong and so is the footage. In fact, the footage becomes a tad disturbing in quite a few places - there is a constant bombardment of video clips showing officials, civilians and politicians engaged in physical assault to the point that the video at times looking like an episode of Pakistanis Gone Wild. The message is positive and strong, but a very strong stomach is needed to watch the video without feeling even a tiny bit queasy. — M.S.