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'Fifty Shades': sado-masochistic romance now a global hit

Published Aug 07, 2012 09:38am


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Copies of the book “Fifty Shades of Grey” by E. L. James are seen for sale at the Politics and Prose Bookstore in Washington, DC.–Photo by AFP

LONDON: It's a literary phenomenon: with nearly 40 million copies sold, “Fifty Shades of Grey”, an erotic romance spiced up with sado-masochism is well on its way to breaking all the records.

What sets the book apart is that it is written for women by a woman – British author EL James, a previously unknown TV executive.

“Never before has a book aimed at an adult audience sold so many copies so quickly,” the book's British publisher Random House says.

Only the seven-volume Harry Potter series can rival that sort of success – although the subject matter is vastly different, of course.

EL James – a 48-year-old mother of two whose real name is Erika Leonard – has invented a new genre dubbed “mommy porn”, a hybrid of cheesy romance and erotic fiction.

Her hero Christian Grey is a mysterious millionaire, with “nothing to envy of Michelangelo's David”, who has a steamy entanglement with Anastasia Steele.

Shortly after their first encounter, there is the first mention of a spanking and there are liberal doses of whips and handcuffs for sado-masochistic routines.

The trilogy runs to 1,500 pages and takes the reader on a discovery of millionaire Grey's tormented soul – with plenty of sex and dark, bondage-driven scenes thrown in.

James, who says she was inspired by the teenage vampire film “Twilight”, started by publishing extracts on a fansite for the American teenagers' series before releasing an e-book in May 2011.

It was an instant hit, with hundreds of thousands of downloads.

“We were offered 'Fifty Shades' on March 6, we met with the author and her agent on March 8 and had bought the trilogy by March 12!,” Susan Sandon, managing director of Random House, told AFP.

“A few of the senior team read it overnight and knew that this had all the hallmarks of a bestseller.” “It's a Mills and Boon Love story with plenty of sex”

Since its release in paper form it has been a huge hit – 31 million copies have been sold in English, and 20 million copies in the United States where some bookshops initially refused to sell it because of its racy content.

“It's still selling half a million copies a week in Britain,” said Jon Howells, of bookseller Waterstone's.

A total of 43 countries have bought up the rights, the author's agent Valerie Hoskins told AFP.

Five million copies have already been translated into languages other than English.

Yet behind the hype, literary critics are not impressed.

“Fifty Shades” suffers from “improbable” dialogue, “lame characterisation” and “irritating tics”, The Guardian newspaper said, echoing the majority of


But most readers aren't expecting a masterpiece and are just pleased to be able to buy such a book in the high street, rather than in the darkened corners of a sex shop.

“I haven't stopped reading it,” confides Janine, a young British reader.

“Though it's badly written it really surprised me how I couldn't put it down!” said another.

“It's a Mills and Boon Love story with plenty of sex,” another reader said, one of around 4,500 who have posted their views on online seller Amazon's UK site.

“It's causing so much interest because we are actually willing to face our desires now,” said Michelle Bassam, a sex therapist based in London.

“A lot of women look at porn to actually get ideas of certain behaviour.

“Previously that was never going to be an option for women or so we were

led to believe.” But the publisher and bookshops say that men are just as interested in reading it.

“What has surprised us is to see that people who normally never buy books are rushing to buy it”, Sandon said.

As for EL James, she is already working on her next project at her west London home, but it remains a closely guarded secret


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Comments (6) Closed

Ansar Aug 07, 2012 01:22pm
I wonder why DAWN has to publish this article from AFP? Open minded on one side, DAWN is becoming bolder and bolder recently.
theebs Aug 08, 2012 12:06pm
Two things the article gets slightly wrong: -"mommy porn" has been around waaay longer than 50 shades. EL James hasn't invented anything, but she's definitely made the genre (I prefer to call it romantica :P) a LOT more popular! -I thought 50 shades started out as Twilight fanfiction? (Anastasia is Bella, Chrisian is Edward)
Haidery Aug 08, 2012 06:04pm
Great to see these articles - caters to the wide audience Dawn enjoys through out the world! Keep it up!
Ansar1 Aug 08, 2012 10:45pm
Not reading about something or closing your eyes doesn't make anything go away. If its newsworthy, it should be reported. Selling 40 million copies of a book is a major accomplishment.
adnan1974 Aug 09, 2012 12:20am
What's the point of reviewing a book on porn and sex in DAWN? Totally out of place. Or is it people like me who should stop visiting the DAWN site!
Zia Aug 09, 2012 04:00am
What's wrong with article........