KARACHI, Oct 23: Sindh Chief Secretary Ejaz Ahmed Qureshi has directed the provincial secretary transport and deputy inspector-general of traffic police to urge electronic media to inform motorists about alternative routes in order to avoid traffic jams.

Presiding over a meeting at his office on Tuesday, he said an effective strategy be adopted to keep commuters updated about traffic congestions so that they could opt for alternative routes.

Mr Qureshi said motorists could get the latest information regarding traffic situation on phone by dialing 915.

He asked traffic department to ensure dispensation of traffic information through radio and TV channels.

The meeting was held to review traffic system and ways to avoid traffic gridlock on various arteries during peak hours in the backdrop of press reports regarding traffic jams on important arteries causing inconvenience to commuters.