KARACHI, Feb 26: Habib Bank announced on Monday that it has adopted new corporate identity to modernise and revamp its corporate image.

At a press conference, HBL President Zakir Mahmood said the bank’s new identity was a reflection of HBL’s vision to enable people to advance with confidence and success.

As part of the bank’s new identity, HBL has adopted a new corporate brand with a view to modernise HBL’s image while keeping it associated with the bank’s heritage.

Elaborating on the overall theme, Zakir stressed upon HBL’s ongoing commitment towards excellence and progress which endeavors to keep pace with the growing demand.

“We at HBL are proud to serve all economic segments from the individual retail customers to traders in the SME sector, the middle market and the largest corporations and companies throughout Pakistan,” he said.