MUMBAI, Sept 2: The Indian cricket board has decided that all the Indian cricketers will have to seek the Board's permission before signing endorsement deals from next month. The players' contracts come up for renewal on Oct 1 and the Board of Control for Cricket in India (BCCI), through a clause in the contracts, will ensure that there is no conflict of interest between the board's sponsors and those of individual players.

“We have decided to ask the players to give us advance information about the endorsement contracts they will sign in future to avoid clash of sponsors’ interests,” said Niranjan Shah, the BCCI secretary, on Saturday.

Shah explained that there was already a clause in the contract which required the players to send a copy of every signed endorsement deal to the board.

As per the altered clause, the Board will insist that the players intimate it about endorsement deals they were interested in and get its approval before going ahead and signing on the dotted line.

Asked whether the players would get a chance to look at the deals which the BCCI has signed vis-a-vis the team, Shah said: “We are an open book and everyone knows who our team sponsors are.” Commenting on the new developments, Virender Sehwag said the players had no issue with the BCCI signing up various companies as team sponsors as long as it did not trample on their individual sponsorship contracts.

“I don’t think it is a problem. We can do whatever they (the team sponsors) demand as long as it is for the team. As long as it is not an individual demand, it is fine,” said Sehwag.

The BCCI has signed a contract worth $43 million (Rs190 crore) with Nike that allows the famous sports company’s label to be displayed on the non-leading arm of the players' jerseys and on their trousers.

But the Nike contract would be in conflict with some of the players who have individual contracts with rival companies, Adidas and Reebok.—Agencies

Opinion

Editorial

GB polls’ aftermath
Updated 11 Jun, 2026

GB polls’ aftermath

The new administration must address the region’s issues proactively.
Peace in retreat
11 Jun, 2026

Peace in retreat

THE ceasefire announced in April was supposed to create space for negotiations. Instead, it has been repeatedly...
A few good men
11 Jun, 2026

A few good men

IT was a brave move, no doubt. This Tuesday, in the land of the Afghan Taliban, a few good men decided to take a...
Centre vs provinces
Updated 10 Jun, 2026

Centre vs provinces

The reason the centre finds itself in this position is rooted in its failure to expand the tax net and boost revenues.
Party in crisis
10 Jun, 2026

Party in crisis

THE young KP chief minister must be starting to realise just how thorny a seat he occupies. There has been a flurry...
Varsity woes
10 Jun, 2026

Varsity woes

FINANCIAL crises affecting public sector universities across Pakistan are now having an impact on academic...