Population awareness campaign

Published August 28, 2006

LAHORE, Aug 27: The population welfare department will install 33 billboards at different railway stations under the social awareness campaign.

According to a handout, these billboards inscribed with the messages and slogans regarding “Less children better education”, “Keep your family according to resources” and “Less children better living” will remain installed for three years.

Provincial population welfare minister Naseem Lodhi said this while presiding over a meeting here on Sunday.

The minister said all procedural formalities had been finalised at the federal level between the Ministry of Population Welfare and the Railways. The railways would charge nothing from the ministry in this regard, but the charges regarding manufacturing of billboards and their installation would be borne by the population welfare department.

Naseem Lodhi said all billboards installed at railway stations would measure 15x20 square feet. She said these would be installed at Khanpur, Dera Nawab Shah, Samasatta, Bahawalpur, Lodhran, Khanewal, Sahiwal, Raiwind, Lahore, Gujranwala, Wazirabad, Lala Musa, Jhelum, Rawalpindi, Taxila, Attock, Bahawalnagar, Dera Ghazi Khan, Vehari, Burewala, Arifwala, Pakpattan, Kasur, Bhakkar, Layyah, Kundian, Faisalabad, Jhang, Malikwal, Narowal, Sialkot, Khushab and Multan railway stations.

The minister said the population welfare department had already installed 124 signboards at Sargodha, 101 at Lala Musa and 97 at Jhelum railway stations at a cost of Rs4.8 million. These boards would remain installed there by the end of the current fiscal year.

Naseem Lodhi said the purpose of installation of signboards and billboards at railway stations and other public places was to create awareness among the masses about the benefits of small families. She said under this project the message of population welfare would be conveyed to thousands of passengers and others.

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