CAMIRI (Bolivia): The spirit of capitalist enterprise is flourishing in the footsteps of Ernesto ‘Che’ Guevara, the Argentine-born Cuban revolutionary who died in his unsuccessful attempt to bring communism to Bolivia.

Enterprising Bolivians think the time is ripe to expand tourism by increasing the trickle of international leftists who travel to Bolivia to pay homage to Che. He was shot in 1967, at the age of 39, and became a revolutionary icon.

“There are great conditions now to develop the (Che) business,” said Karen Wachtel, who owns the Chaco Guarani Tours travel agency and played a key role in developing the ‘Che trail’ which connects the landmarks of Guevara’s guerilla campaign.

“The left is gaining strength in Latin America and here in Bolivia, there is a much, much talk about Che Guevara.”

Bolivia’s leftist president, Evo Morales, hung a huge portrait of Che Guevara in the presidential palace after he took office in January, and the revolutionary leader is often mentioned in speeches by members of the ruling Movement Towards Socialism. But it is small entrepreneurs, not a socialist state, who are looking to profit from Che Guevara.

The way to do that, tourism operators say, is to offer tours that combine left-wing trips with adventurous eco-tourism — on foot, horseback or four-wheel-drive vehicle — through rugged mountain areas which have barely changed over the past 40 years.

One project, started with a $436,000 grant from the Bank for International Development, aims to turn haciendas (ranches) along the ‘Che trail’ — which stretches 500 miles from Camiri in the South to Vallegrande in the North — into Che museums and way stations for travellers.

“This is a work in progress,” said Alvaro de la Quintana, director of Haciendas del Chaco. “It includes recreating the central camp from where Che directed his campaign.”

Not even the most optimistic entrepreneurs dream of anything resembling mass tourism, but they do see a glint of tourist gold in a remote region that has never attracted visitors in great numbers.

In Camiri, a town of cobble-stoned streets, Che-related sites yet to be developed include the cell where the French intellectual Regis Debray was held during his trial for having been part of Che’s guerilla group. The case attracted world-wide attention and drew scores of international correspondents to Camiri.

“We are trying to track down the papers and notebooks Debray had in his cell and restore it to how it looked in 1967,” said Wachtel. Another sight she wants to turn into a tourist attraction: the hotel room where Haydee Tamara Bunke, the flamboyant Cuban spy known as Tania the Guerilla, stayed before her cover was blown and she became the only woman to fight alongside Guevara.

Ironically, some of those involved in establishing a tourism infrastructure for Che nostalgia tours are no admirers of his revolutionary philosophy, an attitude they share with the Bolivian peasants he vainly tried to turn into anti-government guerillas.

A week before his death, after his 50-odd Cuban and Bolivian fighters were surrounded by 1,800 army troops, Guevara complained in his diary: “The peasant population does not help us at all and are turning into informers.”—Reuters