LAHORE: The International Cricket Council (ICC) and waste management companies of Lahore and Rawalpindi and Sindh Solid Waste Management Board will be running a Maidaan Saaf (Ground Clean) Campaign’ to ensure diligent waste management at cricket stadiums during the Champions Trophy 2025 in partnership with a leading multinational beverage company.

Maidaan Saaf aims to encourage responsible consumer behaviour and waste management during the upcoming Champions Trophy matches in Pakistan.

As part of the initiative, special teams of cleaners will be deployed at each stadium to ensure that the venue is cleaned within 60 minutes after a match.

ICC’s global beverage partner is installing waste bins made of recycled plastic at each match venue with separate waste categories so that the consumers can segregate waste at the time of disposal.

Additionally, an awareness campaign will promote responsible waste disposal amongst fans.

The collected waste will be passed on to recyclers for producing value-added products.

Published in Dawn, February 19th, 2025