Concerts and carnivals hosted at polling precincts. “Souls to the Polls” mobilisations after service. And star-studded rallies featuring Hollywood actors, business leaders, musical artists and activists, Associated Press reports.

Such seemingly disparate efforts all have a single goal: boost Black voter turnout ahead of Election Day.

How Black communities turn out in the 2024 election has been scrutinized due to the pivotal role Black voters have played in races for the White House, Congress and state legislatures across the country.

Vice President Kamala Harris, who if elected would be the second Black president, has made engaging Black voters a priority of her messaging and policy platform. Meanwhile, former president Donald Trump has sought to make inroads with Democrats’ most consistent voting bloc with unorthodox and at times controversial outreach.