KARACHI: In a challenging economic landscape, fintech disruptor NayaPay and e-commerce startup DealCart earned coveted spots on Forbes Asia’s 100 to Watch list for 2024.

The list highlights the region’s most promising sta­­rtups across sectors like finance and retail, and the two Pakistani companies stand out for their innovation and growth.

Danish A. Lakhani, the CEO and founder of NayaPay, said that being honoured on Forbes Asia’s 100 to Watch is a proud moment for the company.

NayaPay is redefining digital finance in the country. Founded in 2016, the Karachi-based startup is transforming how Pakistanis handle money.

With over 1.8 million users onboard, its app offers services ranging from e-wallets to virtual debit cards, making digital payments accessible in a country where cash still dominates.

NayaPay is also rolling out a financial management platform tailored to small and medium-sized enterprises, helping them manage expenses, invoicing, and collect payments.

NayaPay’s rapid ascent, despite economic challenges in the country, signals its potential to redefine the digital financial landscape in Pakistan.

Mr Lakhani said, “This recognition underscores our efforts to simplify financial services in Pakistan and drive digital adoption across the country. We’re excited to continue our journey toward becoming the financial management platform of choice for Pakistani consumers and businesses.”

DealCart, launched in 2022, is emerging as a significant player in the on­­line grocery sector. Bas­ed in Karachi, DealCart cat­ers to the country’s exp­anding middle class with a wide selection of products, from fresh produce to household essentials. It also provides a platform for small grocery stores to reach a broader customer base.

Published in Dawn, August 28th, 2024