KARACHI: The Sindh Investment Department (SID) and Swiss Business Council (SBC) signed a memorandum of understanding (MoU) on Tuesday to promote trade and investment.

SBC President Jason Avanceña and Sindh Enterprise Development Fund (SEDF) CEO Khizar Pervaiz signed the MoU.

SID has been facilitating investments. The partnership with SBC aims to create connections crucial to tapping into trade and investment opportunities bet­ween Pakistan and Swit­zerland while encouraging cooperation in various fields.

George Steiner, Ambassador of Switzerland to Pakistan, emphasised the importance of a collaborative approach in fostering a healthy business environment. “The significant presence of the Swiss business community in Sindh attests to the region’s substantial business potential,” he added.

“We are pleased to see this collaboration strengthen further. SID will facilitate any incoming investment in the Sindh region and will also oversee matters of trade between Sindh, Pakistan, and Switzerland, along with other ancillary functions,” said SID Secretary Raja Khurram Shehzad Umar.

“Collaboration is essential to attract Swiss investment into Sindh, and this platform will help promote potential business and investment opportunities in the province. There is already a vibrant presence of Swiss companies, which is a testament to Sindh’s business potential,” said the SBC president.

Published in Dawn, June 5th, 2024