LAHORE: A pictorial book titled Finding Lahore by photographer Amna Zuberi was launched at AdAsia 2019 at Alhamra Art Centre, The Mall on Thursday.

Three-time Gourmand Award winner and Pakistan’s leading independent publishing house -- Markings Publishing -- in association with Topical Printers launched the book.

Amna Zuberi pays homage to the historically laden city of Lahore, its sights and sounds, the moods and the senses that are so intricately webbed within the cultural capital of Pakistan. This is Zuberi’s first published title as a photographer and travel writer, having featured previously in a number of Markings Publishing’s coffee table titles including the Pakistan Heritage Cuisine - A Food Story, Drops of the Divine - A Story of Milk in Pakistan, A Reel On Karachi among other celebrated titles.

The book-launch segment at the event was opened with an introduction by actor, singer and advertiser Shahzad Nawaz who invited on stage CEO Markings, Kiran Aman and screened a video presentation on the publishing house. This was followed by a brief introduction on the book by Mahwish Rizvi at Markings, where she premiered the official video on the book and invited on stage Amna Zuberi who spoke about her experience working on Finding Lahore.

This was followed by a talk by one of Pakistan’s most renowned Television personality, Usman Peerzada, who spoke about the cultural centre, the Walled City, and the historical significance of Lahore in this region.

Peerzada also recited a poem paying homage to Lahore, which was translated on stage by Shahzad Nawaz. In attendance at the event were CEO Topical Printers Naseer Baloch, Randi Zuckerberg (founder & CEO at Zuckerberg Media), Seema Jaffer (CEO and creative director at Bond Advertising), Sarmad Ali (managing director Jang Media Group), Ali Rez (creative and art director), Asadur Rehman (director media, Unilever (MENA), Ayesha Jalil (actress), Frieha Altaf (event manager) and Farah Naz Sheikh (CEO Five Communications) to name a few.

Kiran Aman, CEO Markings, said, “It is our pleasure to launch Finding Lahore as a part of our continued manifestation of our dream to document the culture, sights and sounds of Pakistan in a way that has never been done before.”

Naseer Baloch, CEO Topical Printers said, “Blessed to have grown up in a wonderful city rich with culture, we are now extremely proud to print and publish a book on this beautiful city called Lahore.”

Published in Dawn, December 6th, 2019