ITC to help uplift horticulture

E-Paper | April 25, 2026

KARACHI: International Trade Centre (ITC) has collaborated with All Pakistan Fruit and Vegetable Exporters, Importers and Merchants Association (PFVA) to help uplift horticulture and livestock sectors in Sindh and Balochistan.

The ITC, a subsidy of the World Bank, will assist PFVA in supporting small and medium size enterprises in development of the horticulture and livestock sectors in the two provinces.

An ITC delegation, led by Chief of Section and Enterprise Competitive Section Robert Skidmore, held a meeting with PFVA Patron-in-Chief Waheed Ahmed and former chairman Aslam Pakhali.

The delegation informed PFVA members about ITC’s plan to extend financial assistance to small-scale agri farmers and livestock sector in Sindh and Balochistan under the six-year Growth for Rural Advancement and Sustainable Progress (GRASP) Project.

The project, with a total budget of €48 million, is funded by a delegation of the European Union.

Published in Dawn, July 23rd, 2019

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Enlightened One

Jul 23, 2019 08:43pm

Another very easily solved problem through efficient management of resources and better process management. We are dealing with perishable products, with very short life span. Manage the inputs, and manage the outputs. Document the following accurately, timely, faithfully: 1. How much land is under cultivation of fruits and vegetables in Sindh, and Baluchistan. 2. How much inputs are used for cultivation - seeds, fertilizers, water, labor, pest control. 3. Output by category for the entire season. 4. Spoilage by category. 5. Calculate inputs under best practices and compare with actual in Pakistan, calculate variances. 6. Implement best practices in Pakistan, define processes, follow them faithfully. 7. Measure output under best practices. 8. Bring spoilage to zero through better cultivation, storage, better pest control, moisture control. 9. Quick turnaround to domestic and export markets. 10. Promote healthy lifestyle and eating habits, emphasizing importance of fresh produce. Done

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