Toyota speeds up electric vehicle schedule as demand heats up

Published June 7, 2019
Toyota Motor displays concept versions of its next-generation electric vehicles at a news briefing in Tokyo, Japan on Friday, June 7. — Reuters
Toyota Motor displays concept versions of its next-generation electric vehicles at a news briefing in Tokyo, Japan on Friday, June 7. — Reuters

Toyota Motor Corp aims to get half of its global sales from electrified vehicles by 2025, five years ahead of schedule, and will tap Chinese battery makers to meet the accelerated global shift to electricity-powered cars.

The change illustrates the breakneck growth in the electric vehicle (EV) market, which is transforming the auto industry, and is also an acknowledgement by Japan's top carmaker that it may not be able to meet demand for batteries on its own.

Toyota is now faced with a higher-than-expected demand for cars that use batteries, rather than gasoline, Executive Vice President Shigeki Terashi told a briefing on Friday.

Also, increasingly stringent emissions regulations require more lithium-ion batteries in the next five years than the automaker plans to produce, he added.

“We consider ourselves as a maker of electric vehicle batteries, going back to when we developed the battery for the Prius,” he said, referring to the pioneering gasoline hybrid.

“But there may be a gap between the amount of batteries we can produce, and the amount of batteries we may need.”

Toyota, which already makes batteries for hybrids and hybrid plug-ins, said it will partner with China's Contemporary Amperex Technology Co Ltd (CATL) and EV maker BYD Co Ltd for battery procurement. It also announced an ultra-compact two-seater designed for short-distance trips, with a maximum speed of 60 kilometres per hour and 100km range on a single charge.

However, Terashi said while demand for EVs grows, profits will be slower in coming, given the economies of scale.

EV technology has come a long way since 2010, with battery technologies improving and costs coming down.

Still, EV sales are expected to trail gasoline hybrid vehicle volumes by 2025, with the former expected to be fewer than one million vehicles, Terashi added.

Procurement pool

The key to creating a profitable battery EV operation could be in combining new mobility technologies, including on-demand ride services, with battery-powered electric cars, he said.

Tapping CATL signals a widening of Toyota's procurement pool. The Chinese firm already has relationships with other automakers such as Honda Motor, Nissan and a multi-billion dollar battery supply deal with Volvo Car Group.

Toyota has for decades been developing its own lithium-ion EV battery technology and has partnered with Panasonic to develop and make rectangular-shaped prismatic batteries.

The automaker, which launched the Prius, the world's first mass-market “green car” over two decades ago, has led in technologies for hybrid and fuel cell vehicles (FCVs). Its cars account for more than 80 per cent of the global hybrid vehicle market.

But it has trailed rivals such as Nissan Motor, Volkswagen and Tesla in bringing all-battery EVs to showrooms.

Toyota is looking to partnerships with rival automakers and tech firms as it seeks to reduce its capital outlay for developing new-vehicle technologies.

On Thursday, it announced it was teaming with Subaru Corp to develop a battery-electric SUV on a platform produced together as they seek to split costs.

Toyota is, however, not changing its long-held belief that hydrogen FCVs will be the ultimate zero-emissions vehicles in the future, Terashi said.

“We haven't changed our policy towards battery EVs,” Terashi said. “We are not shifting our focus to prioritise battery EVs, nor are we abandoning our FCV strategy.”

The firm has also long espoused the benefits of hybrids and how they are an effective alternative to all-battery EVs, given a fuel efficiency roughly double that of gasoline cars, lower cost and that they do not need charging infrastructure.

Follow Dawn Business on Twitter, LinkedIn, Instagram and Facebook for insights on business, finance and tech from Pakistan and across the world.

Opinion

Editorial

Digital growth
Updated 25 Apr, 2024

Digital growth

Democratising digital development will catalyse a rapid, if not immediate, improvement in human development indicators for the underserved segments of the Pakistani citizenry.
Nikah rights
25 Apr, 2024

Nikah rights

THE Supreme Court recently delivered a judgement championing the rights of women within a marriage. The ruling...
Campus crackdowns
25 Apr, 2024

Campus crackdowns

WHILE most Western governments have either been gladly facilitating Israel’s genocidal war in Gaza, or meekly...
Ties with Tehran
Updated 24 Apr, 2024

Ties with Tehran

Tomorrow, if ties between Washington and Beijing nosedive, and the US asks Pakistan to reconsider CPEC, will we comply?
Working together
24 Apr, 2024

Working together

PAKISTAN’S democracy seems adrift, and no one understands this better than our politicians. The system has gone...
Farmers’ anxiety
24 Apr, 2024

Farmers’ anxiety

WHEAT prices in Punjab have plummeted far below the minimum support price owing to a bumper harvest, reckless...