LAHORE: Hyundai Nishat Motors Ltd officially unveiled Santa Fe and Grand Starex vehicles on Saturday.

The Santa Fe is a 7 seater SUV and the Grand Starex is a family minivan. The unveiling shows that this is the segment that Hyundai Nishat Motors intends to be a competitor in as part of its plan to enter Pakistan’s auto market.

“This is a first step of our great journey to provide our customers a friendly environment wherein they can explore modern premium Hyundai vehicles,” said Chief Operating Officer Tatsuya Sato while launching the Hyundai city store. Both vehicles were on display at the launch of Hyundai’s first of its kind digital retail store at Emporium Mall.

The two vehicles will be manufactured by the joint venture between Hyundai and Nishat group.

“Our vision is to become the most valued and loved automobile brand and recreate the global success of Hyundai in Pakistan,” he added.

Published in Dawn, February 24th, 2019