We sincerely apologise for hurting your sentiments. Careem is politically neutral and our election taglines covered all popular political slogans. Our singular aim is to get everyone to the polling stations. #CareemForDemocracy pic.twitter.com/VoDMhbLM8q
— Careem Pakistan (@CareemPAK) July 9, 2018
Careem users are threatening to uninstall the ride-hailing app for what they say is a distasteful campaign to promote their app ahead of elections.
While the company has apologised and says it stands for democracy, it's campaign which also makes reference to the heralding of a military take over — "meray aziz humwaton" and "111 promo" — is being heavily criticised by users of the app on Twitter. (The military's 111th Infantry Brigade is notable for its frequent involvement and fast response in military coup d'etats in the country).
Twitter reactions:
Boycott @CareemPAK for using promo code to humiliate political parties for there business. Election Commission is not only biased but also become irresponsible in #GeneralElections2018 by giving free play field to every person #BoycottCareemPakistan https://t.co/qrSBofqK6P
— Muhammad Ali Bhalli (@mAliBhalli) July 8, 2018
I m not convinced with your ambiguous apology. I demand you to apologise for your hateful campaigns, slogans and retract all those demeaning slogans; otherwise I have no option but to #BoycottCareemPakistan for the respect of my stand out and my political views.
— Faisee (@Iamfaisee) July 9, 2018
Get a grip all you thin skinned #BoycottCareemPakistan tweeps
— Zarrar Khuhro (@ZarrarKhuhro) July 9, 2018
