Edward de Bono to deliver lectures

Published November 4, 2003

ISLAMABAD, Nov 3: The man called “father of thinking about thinking,” Dr Edward de Bono, would be delivering a series of lectures during his two-day stay in Islamabad on November 8 and 9.

Author of 69 books with translations in 42 languages, Dr Bono was nominated by a group of academics in South Africa as “one of the 250 people, who had most contributed in the whole history of humanity.”

The International Astronomical Union named a minor planet, DE73, after him as “edebono.”

Ranked amongst the world’s leading management gurus and thought leaders in the same league as Bill Gates, Michael Porter, Tom Peters, Philip Kotler, Peter Drucker, Stephen Covey and Gary Hamel, Dr Bono would be delivering lectures at Pakistan Academy of Sciences and National Library. Ministry of Science and Technology is coordinating the visit, officials said.

Born in Malta and a Rhodes Scholar at Oxford, Bono is an MD and PhD.

Dr Bono is the world’s leading authority on conceptual thinking as the driver of organizational innovation, strategic leadership, individual creativity and problem solving. His works, concepts and application represented by Lateral Thinking, Parallel Thinking, 6 Thinking Hats, CoRT programme, the L-game and DATT (Direct Attention Thinking Tools) have become an integral part of World’s Universal Business and Management Literature. His instruction in thinking has been sought by many business organisations over the years including IBM, Prudential, Shell, Exxon, Nokia, bank of America, Union Bank of Switzerland, GM and many MNCs, the officials said.

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