Fast-fashion Swedish company H&M has been ranked the second largest clothing retailer globally for years, after Zara. It's reach is mammoth — so when they decided to use a girl in a hijab as one of their models, it makes sense that Muslims all over the world rejoiced.
The image of Maria Hidrissi clad in wide-legged palazzos, an oversized powder pink trenchcoat, checkered scarf and big shades started circulating on social media earlier this week.
The brand didn't just stop there; their upcoming 'Close the Loop' campaign, which features their new collection made from recycling old clothing is meant to encourage conserving materials and turning them into updated styles and also showcases a wide array of cultures.
This conscious step by H&M is not really about fashion though — It's about representing people of colour and promoting diversity in the media. Who says Muslim women can't be stylish or a turban can't look high fashion? We, for one, are digging Hidrissi's effortlessly chic get-up.
In a brilliant marketing move, the clothing giant has managed to appease many fans and probably made customers out of many.
What do you guys think?