NEW YORK: AOL is making its most substantial dip into original video programming with new series from Sarah Jessica Parker, Gwyneth Paltrow, Hank Azaria and Nicole Richie.    

The Internet company unveiled 15 new digital series on Tuesday in a presentation to advertisers in New York. AOL is making a push into original programming in the wake of similar efforts by YouTube, Yahoo and Amazon.

Parker will produce a docudrama on the New York City Ballet. Paltrow and Tracy Anderson will host the Ryan Seacrest-produced series ''Second Chances'', in which they interview women who've overcome hardship.

Azaria hosts a parenting series called ''Fatherhood''. Richie will star in a show based on her Twitter feed.

AOL is also partnering with Tribeca Enterprises for the series ''Acting Disruptive'', which follows Hollywood professionals launching tech startups.