Beyond hard influence: soft power now speaks new language SOFT power in today’s day and age of complex geopolitics has departed from the conventional nomenclature given to... Published 06 Jul, 2026 07:28am
The end of one-way communication The old diplomatic language was cautious, layered and slow. The new digital language demands speed, clarity, emotion and shareability. Updated 22 Jun, 2026 08:32am
